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Blue Ocean Strategy

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It is very common in the business world that the entrepreneur considers it essential to know their competition - product, price, scope, value proposition, etc. - to know how to "defend or attack", in short, how to position themselves in the market. And several scholars in the field believe that this understanding is essential for the success of the enterprise.
Blue Ocean Strategy, on the other hand, offers a new approach whereby, unlike a competitor playing a relevant and sometimes central role in our business strategy, it must, on the contrary, become irrelevant. The idea is to take your company out of the red ocean of bloody competition and navigate a blue ocean where the competition just hasn't arrived. But how to sail in these waters?

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KT-QT145-Q1		1		Available
KT-QT145-Q2		1		Available
KT-QT145-Q3		1		Available

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English

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Kinh tế - Quản trị

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