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Business Model Evolution
The term business model is relatively new and still raises a lot of doubts about its definition and how everything works.
Some descriptions are even simplistic when summarizing a business model as just the way a company makes money.
In fact, an efficient business model is much more comprehensive and deeper than that. The business model describes, in short, how an organization creates and delivers value in a given socio-economic and cultural context.
And, in order to follow all these socio-economic and cultural changes and transformations, to keep up with its target audience, offers, strategies, organizational structure, operational and political processes, the business models evolve.
“Business model evolution is the process of aligning the components of the business model through voluntary or emergent changes to achieve a better fit or congruence between them in order to create and capture value more efficiently .”
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