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Transitional Business Models
Transitional business models are simply put business models that have temporary formats. They start one way but their companies' management knows it will end up another way. They can be phased in order to make the start process eassier and creat a more solid foundation for their main goal.
Many of the leading brands nowadays, such as Netflix, Apple, or Tesla, have passed through transitional strategies in order to adapt to their audience demands, before it is too late for changes.
This dynamic will persist for long yet, following technology improvements and business innovation, since transitional models provide profitable opportunities, in accordance with behavior, regulations, and technology evolutions.
But, don't get mistaken; implementing transitional business models doesn't involve predicting the future, but simply being flexible and open to welcome the changes the market unfolds. Let's check it out.
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